Grounding for Clarity and Increased Performance + Short Meditation

Do you consider yourself a 'head' person? Someone, who is strong in your intellectual thinking capacity, analytic, dynamic, and rational? And, do you often forget to ground into your body and get your feelings into the mix of you decision making?

It's a common self-sabotage pattern for head-heavy people, to get over energized in their thinking and ideas that it creates confusion instead of forward movement. Top it off with the stress, performance and creativity needed to build and run your own business, or being in the seat of responsibility of a larger organization, this confusion pattern can feel devastating - like a thick fog that's holding us back from taking the next step towards our business goal and vision.

In the below short 10 minute video I speak on this topic and share a short meditation with you to help you get grounded, gain clarity and avoid sabotaging yourself by creating unnecessary confusion. All you really need to know is to take one little step today towards your goal, and then trust in the process.




Feel free to share below. Do you recognize this confusion pattern in yourself? In which situations do you tend to feel confused? Do you see a pattern in your own behavior? Are there certain triggers that make you feel more confused? Observe yourself for the next week and write down any of your observations of confusion.

You don't need to see the whole staircase, just take the next step

I highly recommend doing this short meditation when you start to feel confusion setting in. Please, let me know if you find it helpful. If it is useful to you, feel free to add it to your toolbox of techniques to support yourself in becoming the best leader you can be.

Go get 'em! With love and light,

Sandja

ASK BIG, SCARY, WORLD-CHANGING QUESTIONS

This article is written by Thomas Kolster, founder of our new collaborative partner firm, Goodvertising Agency.

Creativity is needed more than ever to bring sustainability to our world. For brands, creating sustainable success begins with a simple premise—ask huge questions.

One word your brand must own: Sustainability

In 1992 at the UN Earth Summit in Rio de Janeiro, a 12 year-old girl by the name of Severn Cullis-Suzuki delivered a speech that silenced the room with its apparent frankness, “I’m only a child, yet I know that we’re all in this together and should act as one single world towards one single goal.” Her delivery was devoid of politics and, even without uttering it aloud, asked a simple but scary question: What are you doing to help?

There’s much to learn from this girl’s implicit question, especially if you are in the process of transforming your run-of-the-mill brand into a sustainable brand, your run-of-the-mill business to a sustainable business. There’s much to learn from looking at the world from a child’s curious and straightforward perspective. Ask a question—a big one—as children do without fear. Something juicy like: What difference does your company make for people or the planet? What is your relevance in a sustainable world?

NEW WORLD—NEW VALUES

For the last two years, my team and I have compiled hundreds of sustainable communication case studies from all over the world for my book, Goodvertising. One of the things we learned was how few brands have truly embraced sustainability as an entrenched organizational value. Here we are, in the midst of among the biggest business transformations in history, and most businesses are plodding along unawares. Just because consumers today aspire to drive Ferraris, does not mean our children won’t dream of owning a Tesla. Consumers are expecting more responsibility and more sustainability from brands every day. Brands need creativity more than ever to prepare themselves for the new sustainable market?

WHY ARE WE MAKING CARPETS THAT HARM THE PLANET?

A question kickstarted the journey of one of the most recognized sustainable brands: Interface. Its founder, Ray Anderson, wasn’t a born tree-hugger, but in his company a group of employees wanted to make a working group on Corporate Social Responsibility. He knew very little about CSR and decided to read a few books to prepare an inspiring talk for his team. This led him to a simple, game-changing question, “Why are we making carpets that harm the planet?” This vision has since propelled his business forward and into the top tier in its industry.

WHAT DOES YOUR BRAND OWN?

If you want your brand to make a difference, you have to approach change with creativity. Begin by questioning your business, your brand, your product offerings, your target audience and your stakeholders. The entire sustainability agenda is complicated, but ideally your brand promise or communication shouldn’t be. Your brand must have a simple reason for being that’s bigger than itself. Bodyshop owns animal rights and Method owns green cleaning. The brand that owns sustainability in its category will be tomorrow’s winner. Consider the battles which have already begun for the green throne between the powerhouse brands of the world. No longer are we seeing them saying, “Whatever you can do, I can do better.” It’s morphed into, “Whatever you can do, I can do greener.” If you want to stay relevant, you must own sustainability like Heinz owns ketchup.

DEAR BRAND, MEET YOUR BETTER HALF

Some brands have successfully integrated sustainability into the core of their brand like IBM’s Smarter Planet, which cleverly integrated IBM’s well-known ingenuity with sustainability. It should be a natural meeting between your brand and the world-bettering vision of your brand. The same applies to your campaign activities. The beer brand Corona—associated with sun, beach and fun—launched a beach cleaning effort in Spain where the collected garbage was turned into a hotel. Celebrities were then invited to spend the night. This is a simple campaign, which fits the brand and activates an easy-going beach crowd in a fun way.

WHAT’S YOUR BIG, SCARY, WORLD-CHANGING QUESTION?

Some companies are beginning to raise the bar by asking even bigger questions than that courageous and creative 12 year-old in Rio. Some of the world’s most prominent business leaders are questioning the role of publishing quarterly results, arguing that they shift focus towards short-term profits, drowning out long-term results and superseding the need to think more sustainably. We must realize that a sustainable future is a long game. We must be patient. It is a fundamental structural change. A habit of questioning the status quo and the assumptions you hold is essential to creativity and innovation and, therefore, to your business staying relevant. What is the point in asking yourself questions to which you already know the answer?

Ask big, scary, world-changing questions instead. They are timely and necessary—and fast becoming profitable, too.

The article was first published on Fast Company.