Speaking at Expo East: Marketing on a Shoestring; Social Media Strategies

I am thrilled to be heading over the Atlantic to my second home country - USA in a few days where the second largest tradeshow in the natural products industry is taking place in Baltimore, MD.

My peers and colleagues in the LOHAS (Lifestyles of Health and Sustainability) industry will gather to exhibit their products, new innovations, meet and mingle, show & tell, launch the coolest new products with a dedication to sustainability, health and wellness.
I am excited!

I am also extremely grateful that I was asked to speak as part of the Education Series taking place at Expo East. I'll be sharing my knowledge and learnings on the topic of Social Media Marketing for entrepreneurs on start-up budgets. I absolutely love working with entrepreneurs - the passion and vigor towards life and business exudes a vibrant can-do attitude - just the kind of people I want to surround myself with. Community is the new social currency! (Stealing this line from a Boulder flood comment I saw on Facebook, and it's just so fitting!).



New Hope Media Education Series at Expo East

Marketing on a Shoestring; Social Media Strategies

September 25th, 2013
3.00 - 3.45pm
Baltimore Convention Center, MD, USA

For startups, nothing is more vital than creating a buzz around your new product or service. Social media is a crucial platform from which your startup can gather customers, investors, and achieve success. Social media can also be a very affordable way to build your brand. Learn valuable insights for creating a winning social media strategy all with a limited startup budget in mind.

To participate see full details here. here.

For more on Expo East in Baltimore, MD - USA www.ExpoEast.com

Markedsføringsdagen 2013 [The Marketing Day] - Copenhagen

This year's annual one-day conference in Copenhagen on June 12th, 2013 offers 20 inspiring speakers, 12 tracks and a network of more than 300 marketing professionals primarily from the Nordic countries. 

I will be speaking on a favorite topic of mine: psychological drivers behind building social currency via social media - this talk will be particularly focused on Twitter, which has not yet won over the Danish social media users as it has the rest of the world -  predictions are indicating an increased importance of Twitter in Denmark over the next years. So now is the time to get involved and build your Twitter presence. See you there!

11:40 - 12:10

– chose between 4 tracks

Track H: Twitter as social currency in a digital world

Sandja Brügmann, chief creative strategist, REFRESH agency

When a brand has high social currency on social media platforms they also have a higher success rate and likelihood in driving and inspiring behavioral change, engagement, peer recommendations and thus leads and sales. This talk will focus on the human psychological drivers behind building social currency with Twitter.

Full program
Link to digital program and registration here.