WHY:
Refresh Agency helps companies do business as a force for good. We want to support innovation and entrepreneurial-minded companies and individuals, as the world benefits when your idea and/or product reaches people. We know that PR can be a valuable asset when it comes to supporting your company’s growth, building your brand’s value, engaging your target consumer, driving sales and supporting repeat sales. However, many small start-up companies cannot afford customized PR and communication efforts – which is why we‘ve created this program to support you.
HOW:
We are inviting 5 food/beverage/healthy living brands to participate. In order to qualify, your company needs to be on a purposeful mission and have the vision to do business as force for good. Furthermore, health, wellness, sustainability, social-good and your leadership style must be based off of the triple bottom line: People, Planet and Profit.
Your key target audience must be comprised of U.S. women, ages 25 – 45, as this program’s services will focus on women’s lifestyle media outlets that have a national scope in the United States – including print, online and social PR (blogs). Our services will also allow your company access to a media list of more than 300 contacts, whom we have worked with and successfully placed media stories and product reviews in over the last 13 years – including, O, The Oprah Magazine, Oprah.com, Kiwi Magazine, Organic Spa Magazine (online and in print), Experience Life Magazine, Delicious Living, NewHope360, Natural Health Magazine, SELF Magazine, Natural Solutions Magazine, CoolMomPicks.com, Better Nutrition, Prevention, Sara Snow, Eco Salon, Chic Galleria, Feel Good Style, Sweet Greens, The Alternative Consumer, LA Splash Magazine, Mom Trends, Clementine Daily, Coco Eco Magazine and Goodlifer, to give a few examples.
We are inviting 5 food/beverage/healthy living brands to participate. In order to qualify, your company needs to be on a purposeful mission and have the vision to do business as force for good. Furthermore, health, wellness, sustainability, social-good and your leadership style must be based off of the triple bottom line: People, Planet and Profit.
Your key target audience must be comprised of U.S. women, ages 25 – 45, as this program’s services will focus on women’s lifestyle media outlets that have a national scope in the United States – including print, online and social PR (blogs). Our services will also allow your company access to a media list of more than 300 contacts, whom we have worked with and successfully placed media stories and product reviews in over the last 13 years – including, O, The Oprah Magazine, Oprah.com, Kiwi Magazine, Organic Spa Magazine (online and in print), Experience Life Magazine, Delicious Living, NewHope360, Natural Health Magazine, SELF Magazine, Natural Solutions Magazine, CoolMomPicks.com, Better Nutrition, Prevention, Sara Snow, Eco Salon, Chic Galleria, Feel Good Style, Sweet Greens, The Alternative Consumer, LA Splash Magazine, Mom Trends, Clementine Daily, Coco Eco Magazine and Goodlifer, to give a few examples.
WHAT:
Five synergistic brands that share values of sustainability and social-good, professional and attractive branding and quality products, will be grouped together to secure media coverage on your product and company. The final five brands will be selected in such a way that there is no direct competition between them in the PR in a BOX program, of course.
You pick one product to focus on. The product can be available in several flavors/scents. There are specific requirements in terms of branding, packaging, overall look/feel and image to support best media exposure for you and the other four brands. We have specific requirements regarding your deliverables to us, as well as administration efforts you commit to being a part of, such as packing and shipping product samples for the media in a timely manner, media results tracking and reporting, monthly status calls, as well as clearly outlined program deliverables.
THE KINDS OF RESULTS YOU CAN EXPECT:
The below results have been secured by the Refresh Agency team on behalf of some of our clients - the types of brands you might expect to see in the PR IN A BOX program.
Huffington Post :: 5 Healthy Alternatives for your 4 P.M. Snack Attack
Oprah.com (2.3 mill readers) :: 5 Healthy Alternatives for your 4 P.M. Snack Attack
Mom Trends (64,700 readers) :: Healthy Treat and Snack Ideas
Gear Patrol (1,644,000 readers) :: Today in Gear
Kiwi Magazine :: Healthy Grains and Granola Snacks
Organic Spa Magazine :: Happiness is a Choice - And an Action
Clementine Art :: 6 Holiday Gifts for Social-Impact
NewHope 360 :: Unboxed: Top Gluten-Free Natural Products
Fit and Awesome :: My Top Finds at Natural Products Expo West 2015
Supermarket News (136,225 readers) :: Food Suppliers call for squeeze play
EcoSalon (Readers 290,000) :: 4 Biggest Fall Shoe Trends You Have to Wear
Fit Bottomed Eats (322,000 readers) :: Squeeze Snacks for Grown Ups
Organic Spa Magazine :: The Stylista Gift Guide
Chic Galleria (185,000 readers) :: Giveaway - Munk Pack Ready-to-Go Oatmeal Fruit Squeezes for Adults
Coco Eco Magazine :: Fashion Editor Loves - Healthy and Happy, Inside and Out (below spread)
THE KINDS OF RESULTS YOU CAN EXPECT:
The below results have been secured by the Refresh Agency team on behalf of some of our clients - the types of brands you might expect to see in the PR IN A BOX program.
Huffington Post :: 5 Healthy Alternatives for your 4 P.M. Snack Attack
Oprah.com (2.3 mill readers) :: 5 Healthy Alternatives for your 4 P.M. Snack Attack
Mom Trends (64,700 readers) :: Healthy Treat and Snack Ideas
Gear Patrol (1,644,000 readers) :: Today in Gear
Kiwi Magazine :: Healthy Grains and Granola Snacks
Organic Spa Magazine :: Happiness is a Choice - And an Action
Clementine Art :: 6 Holiday Gifts for Social-Impact
NewHope 360 :: Unboxed: Top Gluten-Free Natural Products
Fit and Awesome :: My Top Finds at Natural Products Expo West 2015
Supermarket News (136,225 readers) :: Food Suppliers call for squeeze play
EcoSalon (Readers 290,000) :: 4 Biggest Fall Shoe Trends You Have to Wear
Fit Bottomed Eats (322,000 readers) :: Squeeze Snacks for Grown Ups
Organic Spa Magazine :: The Stylista Gift Guide
Chic Galleria (185,000 readers) :: Giveaway - Munk Pack Ready-to-Go Oatmeal Fruit Squeezes for Adults
Coco Eco Magazine :: Fashion Editor Loves - Healthy and Happy, Inside and Out (below spread)
TERMS:
1. $1950 per month on a 6 months contract.
2. Brands will be handpicked based on common shared values, professional packaging and messaging, overall professionalism, integrity, national distribution (via online, at a minimum), developed press release(s) and plug-and-play readiness, scalability and ambition and the desire to grow with us, and the context of the other selected brands.
3. Please Note: If you do not have your key messages and background press release developed, we can do this for you at an additional cost.
1. $1950 per month on a 6 months contract.
2. Brands will be handpicked based on common shared values, professional packaging and messaging, overall professionalism, integrity, national distribution (via online, at a minimum), developed press release(s) and plug-and-play readiness, scalability and ambition and the desire to grow with us, and the context of the other selected brands.
3. Please Note: If you do not have your key messages and background press release developed, we can do this for you at an additional cost.
The PR IN A BOX media relations efforts will kick off once we have selected five outstanding brands. The estimated launch date is Fall, 2015. Specific terms of service, requirements and what to expect will be discussed if you are interested. Contact Sandja Brügmann at sb@refreshagency.com to learn more and secure your spot.
TESTIMONIALS:
'As a media professional as well as an entrepreneur and small business owner, I know the powerful impact of PR and press coverage, but also the expense it often takes to lock it in. PR IN A BOX offers a fresh alternative to traditional costly PR representation, with the ability to get brand messages in front of those with the bullhorn!' - Sara Snow, TV host, author and co-founder sarasnow.com & hide-cheek.com
TESTIMONIALS:
'As a media professional as well as an entrepreneur and small business owner, I know the powerful impact of PR and press coverage, but also the expense it often takes to lock it in. PR IN A BOX offers a fresh alternative to traditional costly PR representation, with the ability to get brand messages in front of those with the bullhorn!' - Sara Snow, TV host, author and co-founder sarasnow.com & hide-cheek.com
“PR in a box is an entrepreneur friendly opportunity for small companies to get in front of national media without blowing their entire
operation budget in a matter of months. It allows the creative spark of early
stage companies to reach the right people at the right time at the right
price!” – Willow King, CEO, Ozuke
ABOUT
Refresh Agency is a communications firm with a global vision of authentic leadership and business as a force for good. We have proven results with businesses within the full spectrum of ‘Lifestyle of Health and Sustainability’ including natural products, eco-fashion, wellness, and consumer packaged goods on national and international levels with primary focus on USA & Denmark. We have served leading and start-up companies – Crocs, Chocolove, Justins, Better Place, Spier, GoodBelly, ITO EN to mention a few. Refresh Agency has offices in Boulder, CO and Copenhagen, Denmark. www.refreshagency.com
No comments:
Post a Comment