Thursday, November 17, 2016

Sandja Brügmann contributes to Gurubogen, a new book on innovation, entrepreneurship and leadership

The new Danish book “Gurubogen” is a collection of articles from 100 leading business innovators and entrepreneurs from around the world. Sandja Brügmann contributes with an article on how investing in leadership and organizational consciousness is needed to drive both sustainability, social-good and thrivability.

“I fremtiden er det kun brands, som arbejder for at gøre livet bedre for menneskeheden, der vil overleve. De ledere, vi udpeger til at guide os, skal derfor også findes blandt dem, som er i stand til at skabe bedre liv.” – Sandja Brügmann, excerpt from her article Fremtidens leder er autentisk, passioneret, modig og formålsdrevet.

English translation: “In the future it is only brands that strive to make life better for humanity that will survive. The leaders we elect to guide us need to be found among those able to create better lives.” – Sandja Brügmann, excerpt from her article The Leader of the Future is authentic, passionate, courageous and purpose-driven.

The book was created to give inspiration and real action-oriented advice to entrepreneurs and organizations across all industries and markets. In these articles, the contributors talk about their ideas and experiences with innovation, entrepreneurship and authentic leadership.

You will learn:
  • What corporate executives can learn from entrepreneurs and vice versa
  • How you become more authentic as a leader & why this is important
  • Why some ideas fail when others succeed
  • The ‘often missing’ link between Business and Purpose
  • How to listen in the right places, and how to use silence to create better relations
  • How to turn innovation into your culture
  • The importance of focusing on culture and the human aspect of business

The book contains so many exciting perspectives and learnings from a wide array of inspiring global and Danish leaders – a few of our favorites come from Chip Conley (Joie de Vivre), Brian Chesky (Airbnb), Peter Keriner (NOMA), Simon Sinek (Start with Why), Seth Godin (Social media guru), Tania Ellis (social business company), Robin Sharma, Johan Bülow (Lakrids), Pascal Finette (Singularity University), Otto Scharmer (Theory U) .. as I start to liste some, I just want to list all - a list of the gurus here.

The book released November 15, 2016. Order your copy in Danish only here. English translation coming in 2017!


SANDJA BRÜGMANN is a sustainable communication & conscious business and leadership advisor, international speaker and serial-entrepreneur. She has worked with the global business community to create sustainable & social-good change for the past 15 years. She advocates for systemic solution thinking to drive business to be part of the solution, investing in personal and organizational consciousness, and a shift where success is measured in the 5P bottom line: Passion, purpose, people, planet and profit. In her business portfolio are respected companies like Sustainable Brands, Crocs, Spier, ITO EN, Kashi, Gaia, The Body Shop, Sustainia and University of Colorado Boulder.

Sandja is an external lecturer at University of Colorado Boulder’s Masters of the Environment program (MENV), where she is teaching conscious leadership and social entrepreneurship.

A regularly featured expert in leading international business and sustainable lifestyle media including Inc Magazine, Business Insider, Huffington Post, CBS, Markedsføring, Yoga Journal, Organic Spa Magazine, YFS Magazine, LOHAS Journal, Bureau Biz and spoken at leading conferences Sustainable Brands (Copenhagen), Natural products Expo West (USA), Natural Products Expo East (USA), Social Media Week (Copenhagen), Global Entrepreneurship Week Big Blab Event and Women’s Leadership Summit.

She is a certified shadow facilitator, a certified yoga teacher, former Danish national archery champion and Olympic hopeful. Founder/CEO of Refresh Agency and The Passion Institute. 
Connect with her on Twitter and LinkedIn.

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