Neve Designs, a sophisticated, active lifestyle and snow sports apparel label, announces its expansion into the Central European Alps and plans for a larger European presence in the next years. In North America, Neve Designs’ strategic focus is to expand on the company’s current strong hold in the ski and outdoor industries into the lifestyle and fashion segments.
Neve Designs formally announces Munich-based Mayr Nell [www.mayrnell.com] as Central European communications partner. “We are happy and excited to support Neve Design’s entry in the German speaking markets. We are confident that Neve’s unique design and noble fabrics will conquer a market niche and enter “unchartered territory” here in Europe,” says Sandra Nell, owner and manager of Mayr Nell.
Boulder-based Refresh Agency [www.refreshagency.com] has been selected as Neve Designs’ North American communications and social media partner of record. “Neve Designs is a perfect fit with our passion to inspire through fashion-forward, adventurous lifestyles and planetary betterment” says founder of Refresh Agency, Sandja Brügmann, ”Expect great things from Neve in years to come.”
Neve Designs is re-launching with an improved and more sophisticated feel and with the vision to solidify our position as a fashion-forward and elegant, active lifestyle brand. President and CEO Tom Irvine explains, “We are excited to partner with both Refresh Agency and Mayr Nell. Both agencies share our lifestyle affinity, but also bring the exact elements and refinement we need to execute the next generation of the Neve brand.”
Neve Designs creates stunning ski and lifestyle apparel with elegance and flair, mixing European influences with classic American style. In the Italian Alps our name means snow. Neve was born in the mountains, but it’s just as comfortable at an elegant dinner in the city. It’s style made effortless. It’s sophistication with a touch of whimsy. It’s impeccable detailing and consummate quality with inspired pattern and color. It’s performance as nature intended. Neve Designs is headquartered in the foothills of the Rocky Mountains, calling Boulder, CO home since it’s founding in 2002. www.nevedesigns.com www.twitter.com/nevedesigns
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