Friday, September 7, 2012

Twitter As Social Currency [Lecture in Copenhagen]

Event date: December 7th, 2012 in Copenhagen, Denmark 
Time: 3.00-5.00pm

What is Twitter and how can you engage in microblogging to build your brand, create an engaged community, and increase your social currency? What is 'tone of voice', 'personality' and 'brand universe'? What is 'social currency' and how do you get some? How do you create a movement, where your target customers are actively engaging in your brand, so you can become more visible and ultimately increase sales and impact. People buy connection, meaning and perceived value. During these two hours, we will take a closer look at the value of Social Currency, specifically through the lens of Twitter.

Participation in Twitter As Social Currency will provide you with
  • Insight into the world of micro blogging and Twitter.
  • Clarifying reasons why or why not Twitter is a good resource for your business and message.
  • Broader understanding regarding the ‘why’ and effects of Twitter.
  • Understanding how to behave, engage and create an involved community and viral effect.
  • Do’s and don’ts on Twitter, and insights into possible risks with use of Twitter and other social media tools.
  • Key tools to create and build your Twitter presence to a level of Social Vibrancy.
  • Social Currency, Social Value and Social Buying.
Participants are typically
  • Decision makers of marketing, PR and social media.
  • Business leaders and managers who want an understanding of Twitter and social currency in order to better guide their teams.
  • Social entrepreneurs and business owners, who work with sustainability and social business.
  • Consultants who advice businesses on socially responsible topics and commitments with a communications focus.
Twitter as Social Currency is presented by Sandja Brügmann, managing partner of Refresh Agency a Danish American communication agency with extensive experience in building ethical and socially innovative brands via social media, traditional communication and online tools. The Twitter lecture is developed in conjunction with Tania Ellis and The Social Business Company's Masterclass (details below).

Practical Information
Twitter as Social Currency
Date: December 7th, 2012
Time: 3.00-5.00pm
Place: SOHO Office, Flæsketorvet 68, 1st floor, 1711 Copenhagen V, Denmark

Language: The Twitter lecture will be conducted in English
Participant price (excl. VAT): 520 Dkk



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