Event date: December 7th, 2012 in Copenhagen, Denmark
Time: 3.00-5.00pm
What is Twitter
and how can you engage in microblogging to build your brand, create an engaged
community, and increase your social currency? What is 'tone of voice',
'personality' and 'brand universe'? What is 'social currency' and how do you
get some? How do you create a movement, where your target
customers are actively engaging in your brand, so you can become more visible
and ultimately increase sales and impact. People buy connection, meaning and perceived value. During these two hours, we will take a closer look at
the value of Social Currency, specifically through the lens of Twitter.
Participation in
Twitter As Social Currency will provide you with
- Insight
into the world of micro blogging and Twitter.
- Clarifying
reasons why or why not Twitter is a good resource for your business and
message.
- Broader
understanding regarding the ‘why’ and effects of Twitter.
- Understanding
how to behave, engage and create an involved community and viral effect.
- Do’s
and don’ts on Twitter, and insights into possible risks with use of
Twitter and other social media tools.
- Key
tools to create and build your Twitter presence to a level of Social
Vibrancy.
- Social
Currency, Social Value and Social Buying.
Participants are typically
- Decision
makers of marketing, PR and social media.
- Business
leaders and managers who want an understanding of Twitter and social
currency in order to better guide their teams.
- Social
entrepreneurs and business owners, who work with sustainability and social
business.
- Consultants who advice businesses on socially responsible topics and commitments with a communications focus.
Organizers
Twitter as Social Currency is presented by Sandja Brügmann, managing partner of Refresh Agency – a Danish American communication agency with extensive experience in building ethical and socially innovative brands via social media, traditional communication and online tools. The Twitter lecture is developed in conjunction with Tania Ellis and The Social Business Company's Masterclass (details below).
Language: The Twitter lecture will be conducted in English
Practical Information
Twitter as Social Currency
Date: December 7th, 2012
Time: 3.00-5.00pm
Place: SOHO Office, Flæsketorvet 68, 1st floor, 1711 Copenhagen V, Denmark
Time: 3.00-5.00pm
Place: SOHO Office, Flæsketorvet 68, 1st floor, 1711 Copenhagen V, Denmark
Language: The Twitter lecture will be conducted in English
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