Are You Overlooking These 5 Branding Opportunities?

Apart from the usual web sites, business cards, and letterheads, are there other opportunities for us to brand ourselves?

Résumé. Though it may be common for designers, there is no reason why people in other industries shouldn't have creative resumes. As long as the execution is legible, cohesive and easy to understand, it may be a good way to stand out from the crowd of applicants.

Email signature. You can also use your business tagline or brand statement under your name in your email signatures. If overdone, this can seem too bothersome and intrusive, so keep the statement short and simple. Your email signatures don’t have to be always be branded in the same way, either. Use a different signature for each target audience.

Invoices. Even the documents you use to charge customers can be a branding opportunity. If you send paper invoices, this also helps to make sure that the client won’t lose it in a pile of paperwork.

Milestone sheets, progress reports and other related documents. It’s perfectly sensible to put your logo in these documents, even if you’re already working with a client and don’t necessarily have to sell new services to them. Branding your documents in the same way you brand promotional materials ensures consistency. If these files are misplaced, the client only has to look at the logo to see who sent them.

Avatars. Social media avatars are usually the first impressions that new contacts have about us. Having a strong image in your avatar makes the branding happen earlier than, say, waiting for them to look at your blog or web site.

Article provided by Web Worker Daily: http://webworkerdaily.com/2010/01/13/are-you-overlooking-these-5-branding-opportunities/