Sunday, June 13, 2010

Sales of European Green Goods Set to Double by 2015


LONDON, United Kingdom — The emerging European market for green consumer goods is set to double in value to €114bn (£95bn, US$139.9 billion) during the next five years as the price premium on sustainable products begins to fall.

That is the conclusion of a new study commissioned by the Centre for Retail Research on behalf of online comparison site Kelkoo.co.uk, which found that while sales of green goods currently account for just 2.5 percent of the entire European retail market, the sector is set to expand rapidly.

"The report said that the relatively low market share was unsurprising given that European consumers are currently paying on average 46 percent more for green non-food items than the standard alternative, with green food items costing on average 25 percent more.

"We can expect availability, green price premiums and consumer demand to change over the next few years, but probably the single most important factor preventing a greater uptake of green merchandise in stores and the internet is price," said Kelkoo U.K. Managing Director Bruce Fair. "Sales of green products will not become commonplace until suppliers give consumers better price incentives instore and online to follow their consciences."

However, the study predicts that sales of green products will gather pace in the next five years, doubling the value of the nascent market from €56bn in 2009 to €114bn by 2015. At the same time, green retail prices are expected to drop over the next two years, reducing the overall "green premium" to an average of 40.5 percent.

The fall in the price premium is expected to be driven by the rise in demand for green goods as retailers increase investment in developing affordable sustainable products.

However, price reductions are expected to vary across product categories. For example, the study forecasts that the price of energy-efficient electrical goods is set to fall by an average of 19 percent between 2010 and 2012, while green food and drink products will see smaller average price reductions of just 9.1 percent over the same period.

Read more: http://www.greenbiz.com/news/2010/06/01/sales-european-green-goods-set-double-2015#ixzz0qlkL0O47

Tuesday, June 8, 2010

Coming of the Green Industrial Revolution


Over the past 200 years human civilization has experienced the most remarkable period in its history, an era of unprecedented economic, technological, scientific and societal advances, all powered by our deep-rooted addiction to oil and other fossil fuels.

But resource scarcity, climate change, population growth and increased consumption is leading this golden age of growth and discovery towards its endgame. The long-term viability of our fossil fuel-based economic models and societies has been fundamentally undermined. Recent developments in the Gulf of Mexico remind us that the use of fossil fuels brings with it the ever present threat of environmental catastrophe.

There is nothing new about this analysis. We are all familiar with the arguments. They have provided the backdrop for over two decades of climate change negotiations and led to resurgence in renewable power generation.

I would argue, however, that while we understand the problems we face, we're only starting to come to terms with their implications, never mind the need for a solution.

The logic for a transition away from a fossil carbon-based economy is glaringly obvious. Fossil fuels are finite, yet demand for them is increasing. The use of fossil fuels creates greenhouse gases and compounds the problem of climate change. To wean us off our addiction to fossil carbon sources, we need a more sustainable resource, and I believe that alternative is biomass - biological materials that can be used for industrial production, transportation, heat and electricity.

Biomass, in essence the only renewable carbon source, will be a key resource that will fuel the development of a bio-based economy and will usher in a green industrial revolution. There are many opportunities that the bio-based economy presents as well as many challenges. To address these issues, we need to start a constructive and inclusive debate amongst industry, governments and civil society.

The bio-based economy as a concept has little resonance outside of specialist circles and it is largely peripheral to current discussions about how to address the fundamental sustainability issues addressed above. This needs to change.

In terms of technology, for example, conversations tend to be dominated by renewable energy: wind, solar and, of course biofuels. It's now time to move this discussion forward, by thinking about our future in a more holistic fashion, about how exactly we will combine these elements together so we can once again 'live off the land'.

Look at our business, chemicals, for example. Very few people outside the industry understand the level of dependence there is currently on fossil carbon sources. Fossil carbon-based chemicals are quite literally the building blocks for modern society - they accounted for 94% of all chemical industry revenue in 2007. Virtually every manufactured product in the world contains or is made using fossil carbon sources. They are even being used to manufacture the renewable energy solar panels and wind turbines and are blended with ethanol to make biofuel.

We are at the beginning stages of the development of a green industrial landscape that has the power to transform our modern economy into a more sustainable economy. As a company, we are very confident about the potential of the bio-based economy to mass produce bio-chemicals and biomaterials - as we are already producing them - but we don't kid ourselves that they are a panacea. We know that there are massive issues and challenges to face in accelerating their development and uptake, not least issues surrounding land use, the food chain and biodiversity.

But these problems can and will be overcome, because they have to. The Stern Report in 2008, which, for the first time, brought a sharp economic focus to the problem of climate change, indicates that there is a clear economic value to the bio-based economy, not to mention the ruinous cost to the world of continuing down our 'Business as Usual' path - 5% to 20% decline in global GDP per year according to the Stern Report.

Slowly, as stakeholders, we are starting to speak the same language: governments, aware of the destructive danger of Business as Usual, are taking a more constructive role towards creating the infrastructure, regulation and incentives to help a bio-based economy take root. Businesses are doing what businesses do best and starting to see opportunities in the new economic system: there is, after all, nothing wrong with making a profit, so long as you 'do well by doing good'. And NGOs and private citizens continue to play a vital, constructive role in the bio-based economy by helping industry and governments develop sustainable models for the bio-based economy that does not put even more stress on our environment.

The bio-based economy gives us the opportunity to match sustainability with economic growth but we must learn from the past and avoid the pitfalls of our current industrial model.

We're not there yet, but I have no doubt that we have the tools available to avert our looming environmental, economic and social crises. Technology got us to where we are today and it will be technology - provided it can count on the support of all stakeholders - that will take us to our next stage of economic evolution.

Article provided by the Huffington Post: http://www.huffingtonpost.com/stephan-b-tanda/coming-of-the-green-indus_b_597207.html

Wednesday, June 2, 2010

FASHIONmeGREEN Launches its New Sustainable Style Site with an Eco-Fashion Makeover!



We are globe trotting with a mission!Traveling to the fashion capitals of the world, FASHIONmeGREEN uses local eco-fashion designers to give style influencers from their city an eco-fashion makeover.

We kicked off this sustainable fashion awareness project and style site with an eco-fashion makeover in Los Angeles, known as The LA Project.Pulling pieces from five eco-designers’collections; Popomomo, Curatorial, The Battalion, Brigid Catiis and Calleen Cordero, FASHIONmeGREEN chose Lucrecia Chan as the source of LA’s style inspiration for the eco-fashion makeover.

Chan, author of the LA-based fashion blog Fashion Is Poison, fits the bill of a style influencer in every way. With an avid online following and fierce style that is coveted and replicated, Lucrecia had a strong sense of fashion that came through during the FASHIONmeGREEN eco-makeover and photo shoot.

“Versatility, comfort, and the right fit all go hand in hand; wearing clothes that feel like a second skin is very important to me,” states Chan.

So, what happens when you bring a style savvy influencer and the hottest ecodesignerlabels together for a shoot?...Let’s just say that this Fashion Is Poison blogger’s eco-makeover was deadly! Be sure to check out FASHIONmeGREEN’s Shop the Shoot section to scoop up the eco-fabulous pieces worn by Chan in her eco-fashion makeover, and fashion yourself green!

And don’t miss FASHIONmeGREEN’s daily feed called the FMG Daily where of-the-moment celebrity and runway trends are featured with their eco-alternatives.

FASHIONmeGREEN is re-defining eco-fashion, providing a style resource with a conscience!

“For anyones who has ever felt the dilemma of choosing to be eco or chic- FASHIONmeGREEN is their resource for ecofashionwith style standards just as high as the eco ones.” -Greta Eagan, Founder
FASHIONmeGREEN