Tuesday, January 26, 2010

The Greatest Risks They Ever Took



Ronald Heifetz, professor at Harvard University's John F. Kennedy School of Government, likes to say that if you make one real decision in your life, that's more than most people. Taking a real risk? Well, that's just a rarity.

That's because making real decisions and taking real risks requires freedom--freedom from the loyalties, expectations and fears that inevitably fog our risk-vs.-reward equation. "Peoples' choices to take or refrain from risk are over-determined by their culture," notes Heifetz.

For clarity and inspiration, we asked a slew of gutsy entrepreneurs, celebrities, politicians and athletes about the greatest risks they ever took. Some bet their bank accounts, others their fame and some even their very lives.

Take Robin Chase, co-founder of Zipcar, a car-sharing company, and GoLoco.org, a carpooling outfit. "In general, I am happy to take professional and entrepreneurial risks, but I'm quite risk-averse when it comes to putting my body in danger," says Chase, 51. By Chase's calculation, her decision at age 23 to illegally slip into Kenya from Tanzania (thus flirting with imprisonment or worse) was a greater risk than launching Zipcar with just $78 in her bank account. Both bets worked out: Today Zipcar has 350,000 members using 6,500 cars.

Plenty of bets blow up, of course. "Successful people are those who don't become disheartened, and try again," says Heifetz. Indeed, passionate determination can make the risk seem smaller. Of the 34 people interviewed for this article, all agreed that one constant anchored their calculations: The biggest risk was not taking one at all.

Here is a selection of their responses. To read all 34 and see their photos, check out our slide show.

Mark Pincus, 43

Founder and CEO of Zynga, an online social gaming company (creator of "FarmVille" and "Mafia Wars")

Greatest risk? Saying no to my last chance at funding for my (first) company Freeloader in 1996. We had one month of cash left, and the investor I lined up wanted me to hire the CEO of his choice in exchange for the funding. I walked away. We got funded a few months later and sold the company for a good return. (On the success of Zynga, a public relations rep said: "A news report had us at $100 million for revenues in 2009, and we said it was conservative.")

Candace Cameron Bure, 33

Actress, played "D.J. Tanner" on Full House

My biggest risk was stepping away from the entertainment industry at such a young age. Following Full House, I got married at 20 and moved to Canada with my husband to support him. I took 10 years off from the entertainment industry to raise my family: 3 children and a husband of 13 years. (Happy ending: In 2009, Cameron Bure returned to TV as Summer Van Horn on ABC's Make it or Break It.)

Kenan Thompson, 31

Actor/Comedian, current cast member of Saturday Night Live

The greatest risk I ever took was giving President Obama my barber's business card because I noticed a few weeks before the election that his hair wasn't looking all that good. That was a risk because I didn't know if he'd be offended.

Lauren Luke, 28

Makeup entrepreneur and YouTube sensation

I was working at a local taxi office taking bookings on the phone. I knew I wasn't going anywhere. So I started selling makeup full time online. I put myself on YouTube knowing I didn't look like a model, but I didn't care. (Luke has her own Sephora cosmetic line, "By Lauren Luke"; a book, Looks by Lauren Luke; and a videogame, "Supermodel Makeover by Lauren Luke.")

Christina McHale, 17

Professional American Tennis player, competed in the 2009 U.S. Open

The biggest risk I ever took was deciding to leave traditional school to be home-schooled. I put aside a normal high school experience for my tennis court dream--a dream with no guarantees. I wasn't sure if I would be able to get into a top college with a home-school diploma if tennis did not work out. In the end I decided to take this risk and I am still working toward this goal today. (McHale is now a high school senior, waiting to hear from various top university admissions.)

Tim Westergren, 44

Founder of Pandora Radio

In the winter of 2001, Pandora was out of money. We had a choice: cut our losses and throw in the towel or find a way to keep going. We decided to keep the company alive and start deferring salaries. Ultimately, over 50 people deferred almost $1.5 million over the course of two years (a practice that is illegal in California). When we were finally rescued by an investment in 2004, I had maxed-out 11 credit cards.

Elon Musk, 38

Co-founder of PayPal and Tesla Motors; founder of SpaceX

When I started SpaceX, dedicated to reducing the cost and increasing the reliability of space missions, I'd never been involved in designing anything and had no experience in the aerospace industry. I even ended up pouring in most of the capital from the sale of PayPal. (SpaceX's annual revenue is now over $100 million. In December 2008, SpaceX won a $1.6 billion contract with NASA to re-supply the International Space Station, an international research facility.)

Dr. Phil, 59

American Television personality, author, former clinical psychologist

The decision to do a television show is one of the biggest risks I've ever taken. The real danger involved my family. Robin and my two sons Jay and Jordan never saw ourselves living in Hollywood. Looking back, it isn't even a close call. I'm eight years into the Dr. Phil show, and we're renewed through 2014. My marriage is better than ever. Our oldest son Jay has graduated from law school with an exciting career in television and Jordan is a senior at USC, beginning a promising career in music.

Article Provided by Forbes Magazine: http://www.forbes.com/2010/01/20/greatest-risk-they-took-entrepreneurs-management-risk_print.html

Friday, January 22, 2010

Eco Art: Tips via Clementine Art, elephant journal + BMOCA

Below are some tips for longtime artists to consider, via Clementine Art and elephantjournal.com, which were assembled in honor of the Open Wall party at the Boulder Museum of Contemporary Art.

When was the last time you thought about the real contents of a crayon or that beautiful bold tempera? Environmentally friendly, non-toxic “clean” supplies are gaining in popularity as we become more aware of the toxins encountered in everyday materials. If all artists start implementing these eco tips we can ensure a safer future for all our children out there creating masterpieces. ~ intro via ele editorial intern, Claire Lochridge.

EcoArt
Art is essential to a more Enlightened Society.

But we have to walk our talk. Many art supplies are downright poisonous.

Clementine Art and elephantjournal.com

invite Artists to Make Healthy Choices

for our children’s sake.

Choose non-toxic supplies.

Art supplies should be clearly labeled with “meets or exceeds ASTM D-4296”

Try a natural egg tempera or milk paint with natural mineral pigments.

Use clove oil or vinegar as a preservative in your homemade paint. Choose a painting medium that does not contain formaldehyde, a toxic preservative.

Stick with synthetic brushes for a cruelty-free approach.

Did you know traditional crayons have a petroleum base? Try beeswax or soy crayons instead.

Find old canvases and paintings at yard sales and paint over them. You might even get a good frame in the bargain.

When using chalk pastels, wear a mask, as the dust is often carcinogenic.

Avoid working with clay that contains talc, as it may also contain asbestos.

Brought to you by elephant journal and Clementine Art

Tuesday, January 19, 2010

The Next Decade's Top Sustainability Trends

What trends are likely the next ten years? One thing for sure, 2010 through 2019 will be one day looked at as 1) the turning point for addressing climate change by using effective urban management strategies, or it will be remembered as 2) the time when we collectively fumbled the Big Blue Ball.

1. Bikes Culture 2.0

Time period: 2010-2019

Around the world, bicycles are becoming a potent talisman of our urban post-carbon future. The city of Copenhagen is making noise to replace the Little Mermaid of Hans Christian Andersen fame with something two-wheeled. Copenhagen residents use bikes for 37 percent of all their transit. But bikes in Europe represent more than utility; riding a bicycle with the Velib' bikeshare program in Paris now easily competes (42 million registered users) with taking a spring walk along the Seine. Bikesharing abounds in dozens of European cities as well as in Rio de Janeiro and Santiago, Chile. Look for North American burgs to continue their proliferation of bicycles-as-transit use and bike lane expansion (NYC bicycle use is up 61% in two years). Bikesharing on a large scale should follow new programs in Montreal, Washington DC, and Minneapolis. Note to China: time to reclaim your status as the world's "bicycle kingdom."

Indoor bicycle parking will be common in commercial garages and offices even in businesses like cafes, bars (Gastalt Haus in Fairfax, California, is pictured above), stores and restaurants. On public transportation bicycles will be allowed access at any time. In short, bicycles and their riders will become legit, which will influence fashion, the economies and the design of cities in particular.

2. Mexico City, Climate Change, and the Future of Cities

Time Period: November-December 2010

Because "Nopenhagen" was a semi bust, the Mexico City United Nations Climate Change conference is taking on much bigger proportions than initially envisioned. The UN COP15 Copenhagen conference resulted in no binding treaty status among any of the attending 128 nations that attended for them to reduce global greenhouse gas emissions. This year's late fall gathering in Mexico City is likely to set national binding targets for greenhouse gas emissions. If enacted, these targets will set the stage the coming entire decade's greenhouse gas reduction strategies, including sub-national efforts at the regional and city level.

3. The Rise of Cellulosic Biofuels

Time Period 2014-2019

Creating conventional biofuels from corn, soybeans and palm oil as an alternative to petroleum-based gasoline hit numerous roadblocks in the past decade. Carbon-sequestering rainforests in Indonesia continue to be burned down for palm oil plantations; this unforeseen consequence of biofuel demand caused the European Union to back off on large orders of palm oil. Another big unintended consequence emerged when crude oil prices rose to record levels in 2007-2008. Biofuels, including corn-based ethanol created competition for agricultural land, resulting in an increase in the cost of food staples. Global corn prices, which biofuels caused to increase an estimated 15% to 27% in 2007 alone, was especially impacted

Cellulosic biofuels, in contrast, offer the promise by the middle of the decade of creating a viable energy source (one of many that will be needed) from waste products, such as wood waste, grasses, corn stalks, and other non-food products. The trick will be to balance land use with energy production so that unintended consequences, particularly burning rainforests and urban food price riots will be a thing of the past. Backed by research funding from the Obama Administration's US Department of Energy (DOE), companies such as Mascoma Corporation and Amyris Biotechnologies are some of the current leaders in the quest for a non-food biofuel.

4. The marriage of ICT and Green Cities

Time Period: 2013-2019

Called "the great digital underbelly" of new and retrofitted sustainable cities by Gordon Feller of Urban Age, green ICT (information and communications technologies) holds promise for increasing the energy and resource efficiency of most aspects of urban development. If these technologies can offset their operating and production resource impacts (estimated to use 2-3 percent of total industry energy used, but forecast to double by 2022), the world could benefit from initial increased efficiencies in the 15-25 percent range. A crowded field of IBM, Cisco, General Electric, Siemens and others is positioning for implementing new ICT for sustainability in cities, demonstrating applications at the pilot project level. Cities with pilot or operating projects in green ICT include Amsterdam, San Francisco, Masdar City (United Arab Emirates), Seoul, London, Singapore, Beijing, New Delhi, Mumbai, Stockholm and Oslo. The following are Green Smart City applications and examples of companies involved:

o traffic congestion monitoring and pricing systems: IBM, Capita Group
o water applications (leakage detection, purification): IBM, Siemens
o building applications (sense-and-respond technologies to monitor temperature, light, humidity and occupancy): Johnson Controls, Siemens, IBM
o intelligent public transportation and logistics: PwC, Samsung, Cisco
o public shared offices with telepresence (pictured above): Cisco, Hewlett-Packard
o home and office smart appliances that can tie in with smart grid energy applications: General Electric, AT&T, Whirlpool
o smart grids: General Electric, Schneider Electric, SAP, Oracle, ABB
o data centers for cities: Google, Hewlett-Packard, Cisco
o carbon inventories and carbon accounting: Microsoft, Oracle

5. Implementation of Carbon Taxes

2010-2019

Exxon Mobil surprised many in early 2009 when it called for a carbon tax as a way to address global climate change. Whether the former denier of global climate change got religion remains to be seen. Carbon taxes have been proposed for oil, natural gas and coal by many as a way to adjust former so-called market "externalities," or impacts beyond classically defined air pollution, which now includes greenhouse gas emissions in the United States. A handful of nations have some form of carbon tax, mostly in Scandinavia. On the sub-national level, British Columbia and the San Francisco Bay Area recently proposed some form of the tax tax. Costs for carbon taxes can be passed on to consumers directly, or they could be levied on industry, which would likely cause manufacturing and operating costs to be wholly or partially passed onto consumers.

Currently, the costs of producing and using fossil fuels does not take into account the vast damage these activities do to the earth's climate, which is gaining atmospheric carbon dioxide concentrations that endanger at a rapid rate the climate, ecosystems and people's health, and the economy.

6. The First Big Urban Climate Change Adaptation: Drought

2010-2019

A major effort at climate change adaptation is underway in California as well as other urban areas that are experiencing or are likely to feel the early effects from climate change. Prolonged droughts consistent with the impacts of climate change are being seen in Beijing, Southwestern North America (Mexico City/ LA, etc.) and urban areas in Southeast Australia.

As Maude Barlow writes in her 2008 book Blue Covenant, cities are becoming hotspots not only for suffering from the effects of water shortages, but in many cases urbanization may be actually creating or exacerbating the severity of drought:

Massive urbanization causes the hydrologic cycle to not function correctly because rain needs to fall back on green stuff -- vegetation and grass -- so that the process can repeat itself. Or we are sending huge amounts of water from large watersheds to megacities and some of them are 10 to 20 million people, and if those cities are on the ocean, some of that water gets dumped into the ocean. It is not returned to the cycle.

Adaptation strategies will focus on preparing government, business and citizens for extreme heat events, wildfires (including urban/suburban wildfires), disease, and large-scale migration of populations from impacted areas. Some of the efforts will involve education and community outreach, such as Chicago's efforts to alert the elderly and handicapped to imminent heat waves, or having people check on others that may be vulnerable when conditions warrant. Other measures will require huge chunks of investments in urban public and private infrastructure to prevent coastal flooding and to store dwindling seasonal water supplies, while health and professionals are likely to be first responders to new climate change-boosted disease outbreaks, such as dengue fever. The military is also likely to be added to the mix of climate change adaptation actors.

7. End of Cheap Oil/ Onset of Fossil Fuel Shortages

2012-2019

Besides fresh water, oil is the most threatened increasingly imported resource in developed economies. Energy shortages or supply disruptions are expected to continue to develop because of political acts, terrorism, warfare and natural disasters. The issue is not that the reserves are "running out," but that getting at the remaining oil in a cost-effective manner is becoming increasingly more difficult, as has been outlined in multiple books by author Richard Heinberg (The Party's Over, Peak Everything) and others. As former Shell Oil CEO Jeroen van der Veer said in a 2008 email to employees, "Shell estimates that after 2015, supplies of easy-to-access oil and gas will no longer keep up with demand." Add the coming impacts of global climate change regulations to the scarce oil equation (see Trends numbers 2 and 5 in this post), and oil will continue to be an unpredictable flashpoint for the world economy. In 2007-2008, rapidly rising oil prices helped trigger a deep world recession; during the next decade oil may set off a chain of economic and civil events that could be far more severe.

With market uncertainty for oil prices and oil supplies, this new decade will witness the sunset of exurban-style automotive dependant sprawl in the United States and in many overseas copycat developments, particularly Asia. The overbuilt market for large, totally car-dependent single family homes in outer suburbia is expected by even some developers to not be viable for almost a decade, even if oil prices and supply stay relatively stable. A prolonged recurrence of oil prices above $100-150 a barrel will drive a stake through the heart of the exurban car-only model of real estate speculation, and will hit many other elements (food, imported goods, oil-based products) of the Western economy.

8. Focus on Urban Agriculture and Foodsheds

Time Period: 2012-2019

As fuel prices rise and unexpected energy shortages occur, food prices will rise rapidly, especially for food that must be transported long distances via airplanes, stored and processed. The alternative is greater local and regional food production in and around cities. Existing cities in Latin America (Havana, Cuba--pictured above--and Quito, Ecuador), Africa (Dar Es Salam, Tanzania; Kampala, Uganda) and Asia (Seoul, South Korea), have produced significant quantities of produce or aquaculture within their city limits. Cities in North America that have maintained or are building or rebuilding strong regional food networks include Seattle, Honolulu, Boston, Philadelphia and San Francisco. Some newly planned cities are being engineered to produce significant amounts of food that can also be used as a potential energy source or rich compost nutrient. Examples include Masdar City in Abu Dhabi (United Arab Emirates) and a supposedly scalable community plan called NewVista that is expected to be prototyped in the United States and in Asia: both are innovating the production of food from algae and other low-energy input nutrient sources.

9. Resiliency planning: cities, towns, homes

Time Period: 2010-2019

Resiliency is about making a system or one's self stronger and more able to survive adversity. As the previous items portend, there will no shortage of adversity during the coming decade from climate change and energy supply instability. One of the major social phenomena related to resiliency has been the emergence of the Transition Town movement, which has grown from a few villages in the United Kingdom to Barcelona, Spain, Boulder, Colorado, and Sydney, Australia. The founder of the phenomena, Rob Hopkins, also a Post Carbon Institute Fellow, has used his transition model of Totnes, United Kingdom, to devise a global organizational playbook. The purpose of transition thinking is to prepare people for potential shortages in global energy supplies and food caused by peaking oil and climate change. In contrast to earlier "off-the-grid" movements of the 1970s, Transition Towns can be located in urban neighborhoods as well as in the distant boonies, and they focus on community-scaled solutions in transportation, health, economics and people's livelihoods and personal skills. Tactics of local groups vary widely, with events ranging from the familiar--clothing swaps and art festivals to the seemingly more obscure--"unleashings,"--to policy-laden activities, such as launching a long-term (15-20 years) "Energy Descent Action Plan." The emphasis is on understanding and using collective community resources, including knowledge and skills, that people have in their own sphere of influence, versus waiting for top-down government decrees.

10. Sustainability Movie/ Novel /Art/ Song

Time Period 2010-2019

There has yet to be a significant work of popular art that I am aware of that captures the modern systemic aspirations of sustainability. In terms of modern life, some works have focused on environmental destruction, (Marvin Gaye's song "Mercy Mercy Me"), the terror of abrupt climate change (the unsuccessful 2004 film The Day After Tomorrow), the international political subterfuge behind oil (2005's Syriana with George Clooney, one of my personal favorite films), and the destruction of natural systems (Dr. Seuss's 1971 book The Lorax) or cultural/species depletion (James Cameron's 2009 film Avatar), but no novel, song, painting or movie has come close to depicting a fictional world of what holistic sustainability solutions might look like, even feel like.

Odds are that breakthrough art successfully depicting sustainability will feature urban life in some fashion. After all, cities have gone from being perceived as the opposite of what the "environmental movement" has been trying to save, to ground zero for this new revolution that is launching in a city or neighborhood near you.

Article written by Warren Karlenzig for WorldChanging: http://www.worldchanging.com/archives/010922.html

Friday, January 15, 2010

Are You Overlooking These 5 Branding Opportunities?

Apart from the usual web sites, business cards, and letterheads, are there other opportunities for us to brand ourselves?

Résumé. Though it may be common for designers, there is no reason why people in other industries shouldn't have creative resumes. As long as the execution is legible, cohesive and easy to understand, it may be a good way to stand out from the crowd of applicants.

Email signature. You can also use your business tagline or brand statement under your name in your email signatures. If overdone, this can seem too bothersome and intrusive, so keep the statement short and simple. Your email signatures don’t have to be always be branded in the same way, either. Use a different signature for each target audience.

Invoices. Even the documents you use to charge customers can be a branding opportunity. If you send paper invoices, this also helps to make sure that the client won’t lose it in a pile of paperwork.

Milestone sheets, progress reports and other related documents. It’s perfectly sensible to put your logo in these documents, even if you’re already working with a client and don’t necessarily have to sell new services to them. Branding your documents in the same way you brand promotional materials ensures consistency. If these files are misplaced, the client only has to look at the logo to see who sent them.

Avatars. Social media avatars are usually the first impressions that new contacts have about us. Having a strong image in your avatar makes the branding happen earlier than, say, waiting for them to look at your blog or web site.

Article provided by Web Worker Daily: http://webworkerdaily.com/2010/01/13/are-you-overlooking-these-5-branding-opportunities/

Thursday, January 14, 2010

Detroit Auto Show Goes Green


The Detroit Auto Show kicks off this week, and the name of the game is green. CBC News reports that the new mantra on the showroom floor seems to be, “if we build it green, the buyers will come.” This is a marked departure from last year’s auto show, where the mantra was basically, “hold one for a bumpy ride and empty your wallet at the door, please.”

Reports are that the mood is optimistic inside the Cobo Centre in Detroit. However, outside the convention center things are contentious. A small gathering of United Auto Workers rallied Monday outside the building to remind lawmakers of the need for further support for the industry. Tea Party protesters loudly demanded an end to taxpayer-funded auto bailouts. No word on what kind of car the Tea Party protestors are driving – are anti-government-ers green?

Doug Fox is an Ann Arbor car dealer who told CBC News, "Last year we had that 'sky-is-falling' mentality, and everybody was running for cover." But that seems to have all changed for 2010. Fox further states, “We are seeing a little more investment made in the actual exhibits than last year."

What’s more, Americans’ infamous love of gas guzzlers seems to be waning. There are much more efficient cars debuting in Detroit, which shows how much the industry is facing. Reports are that much of what is on display this year “tends toward the lean and green, as electric, hybrid and small cars take centre stage.”

And what is the coolest green car everyone is waiting for? That would be the launch of the Chevrolet Volt. This will be the first mainstream electric car on the market. When it goes on sale in November, it will sport a $40,000 US price tag. Considering that’s the price of most Hummers, one wonders if there will be some sort of eco-face off down the road. My money is on the car that doesn’t require $5 a gallon to power it.

But things aren’t all rainbows and sunshine at the Detroit Auto Show. For the first time last year, China surpassed the United States as the world's largest auto market. (Reports are that, unlike recent years, there are no Chinese automakers are on hand in Detroit this week.) Dennis DesRosiers told CBC News that sinking North American car sales during the disastrous economic year of 2009 might be understandable. But the industry needs to turn that trend around, and quick. Further, "the serious concern is whether it continues into a second or third year…if this continues into a third or fourth year, this is what we call the nightmare scenario."

Want to know more about the eco-friendliness of car companies? Check out Greenopia’s recently released guide to green car companies for 2010.

Photo: The Chevy Volt

Article provided by Greenopia http://ow.ly/W9GI

Wednesday, January 6, 2010

Fresh Ideas Group 2010 Consumer Trends Forecast: The New SHEconomy

SHE is highly educated and working hard, both at home and at the office. SHE is worried about climate change globally and the environment in her own backyard. SHE is worried about children's diets and health. SHE is not indulging in much, in order to reduce expenses. SHE is making most of the purchasing decisions for her family, and SHE is reshaping commerce and culture as we know it. It is the new SHEconomy. Oh, and SHE is tired.

The Third Annual FIG Consumers Trends Forecast finds the overwhelming influence of women on 2010 so profound, it names the entire forecast in her honor.

The Fresh Ideas Group serves up their 2010 forecast of "The New SHEconomy" with the disclaimer that the HE in our society is still very much an influence, but with some new roles at last, as both genders face another sobering year with healthy doses of pragmatism learned in 2009.


IN
She
Saving
Nurturing
Artemis (Goddess of the Hunt)
Practical
Prudence
"Nonprecious" organic
Small bites
Good
Vintage brands
Human-fueled energy
Salad bar for school lunch
Agave or cane sugar
Gluten-free worth tasting
Value
Board games
Truth
Wellness insurance
Nonprofit
Recycled plastic
Real
Car repair
Slow recovery
Resilience

OUT
Ignorance of She
Spending
Narcissism
Aries (God of War)
Fancy
Decadence
Elitist organic
Living large
Glam
Brand-new
Fossil-fueled energy
Chocolate milk for lunch
High fructose corn syrup
Cardboard gluten-free
Price
Games by boards
Spin doctoring
Health care insurance
Profitless
Virgin plastic
Faux
Newly purchased car
Quick turnaround
Resistance to change

Women in the Driver's Seat: Due in part to deep layoffs of men, women are poised to become the majority of workers for the first time in 2010, according to The Wall Street Journal. Women also make up to 85% of all consumer purchases. Given this new position of stature, women will continue to make changes to the way our workplaces are structured (think flexibility), will vote with their dollars (think convenience and health) and will evolve the meaning of "working woman" along the way. The goddess Artemis is pointing her arrow at a new era in women's influence on commerce and culture.


Men in the Grocery Aisles: With more men bearing the brunt of the down economy, and more highly educated women outearning their husbands, men will also be adapting to a new role: one that may very well include more cooking, shopping and child care. Natural Foods Merchandiser notes that the number of men shopping in natural foods stores has jumped from 24% of all consumers to 36%. "Dude"-friendly diaper bags aren't the only tool that savvy marketers and retailers should put forth cooking classes, play groups, packaging design and in-store events should all do a better job of embracing men as caregivers.


Retro Transportation Solutions: While many citizens will remember "Cash for Clunkers," a few more telling, albeit quiet, events took place in '09. During the first quarter, more bikes were sold in the U.S. than cars or trucks: Around 2.6 millions bikes were purchased compared to 2.5 million cars and trucks. And Americans on the move took 10.7 billion trips on trains, buses and subways, a record ridership in 52 years. Americans will continue to seek alternative transportation to save money, stay fit and reduce carbon emissions. As a result, cities and municipalities will continue to invest in alternative transportation infrastructures and expansion of pedestrian- and bike-friendly paths. Smart retailers should be making space for bike racks. Look for European bike brands with more space for carrying kids and groceries on the streets in '10.


The New Flexitarian Workplace: In the SHEconomy smart employers will push their 9-to-5 comfort zones and get creative with work schedules, benefits and even workplace "place." Top women executives will push for results-oriented work cultures where flexibility is a given and military-like HR policies are no more. Health reform won't wait, with women pushing for wellness programs and alternative medicine benefits. ROWE1 (Results Only Work Environments) will become a catch phrase for hip companies who know they need to keep HER on their payroll.


Pragmatic Plates: Restaurant eaters will continue to trade down from pricey to pragmatic in their dining out choices,2 making cheap but hearty ethnic eateries and down-home diners more appealing than fancy white table cloth dining destinations. Look for a proliferation of affordable noodle bowl and tacqueria restaurants and a big push on roving restaurants in Airstreams and former burrito trucks. Grocery grab-and-go choices will expand and grow in both natural and grocery channels as families increasingly dine around the home table, even if the food is microwaved.


Pint-Sized Palates: Kid Foodies (coined �Koodies� by Supermarket Guru Phil Lempert) with sophisticated palates are challenging their parents to keep the menu interesting, and surprising grandparents by turning up their noses at white bread and hotdogs. We predict product introductions featuring unusual twists on everyday kids' favorites like gourmet PB&Js, Asian-influenced easy lunches, Mexican-themed snacks and beverages and also increased culinary change on the school lunch menu as well.


"Nonprecious" Organic: Organic foods will continue to land and expand on the shelf in mainstream grocery chains from Target to Costco to Safeway while private label organic products in Whole Foods Markets and Trader Joes will make increasing one's organic shopping share more affordable than ever before. We measure "nonprecious" in this category as priced within 20% of the same conventional product but produced in accordance to USDA standards for organic. In 2009 this already took place with 48% of the baby salad greens category sold in organic, according to ACNielsen.


Pass the Soda; Hold the Sugar and the Energy Drinks: President Obama has proposed a "soda tax" on sugar-sweetened drinks, Renegade Lunch Ladies led by Chef Ann Cooper are ousting chocolate milk and high fructose corn syrup from cafeterias, and health-aware parents are reading labels more closely to reduce their children's sugar consumption. We see a wave of new and reformulated lower sugar products for kids of all ages and believe high fructose corn syrup will soon land in the same place as trans fats, demonized and disallowed.


Supercharged Foods and Calories That Count: Truly nutritionally charged ingredients will be a mantra for 2010. Counting calories alone will not be as important as assessing the quality of those calories. Salba will be the next supergrain, and superfruits like acai, yumberry and mangosteen will jump from the beverage aisle to jam jars and frozen foods. Grams of fiber and whole grains will be the competitive bragging claims for cereals and snack foods. Empty calories will be frowned upon increasingly.


Health Under the Magnifying Glass: We see new competitive spirit and reporting on healthiest versus least healthy states, counties and cities. Call them geographic fat wars. Look for increases in health insurance premiums based on level of healthfulness for employees and employer-sponsored contests to incent healthy habits like quitting smoking, reducing cholesterol levels and maintaining regular exercise. And it will soon become unacceptable by all moms and dads for schools to not offer P.E. daily. The semantics of health geography will become more common, with more open dialogue of health food deserts3, morbidly obese enclaves and other unhealthy realities.


The Fresh Ideas Group is a specialist communications agency based in Boulder, Colo., since 1995, where it serves as a fulcrum for information and new product trends. FIG's focus on healthy living and the good life through environmentally conscious consumerism serves as a catalyst for cutting-edge change. For more details or to interview someone at The Fresh Ideas Group contact sylvia@freshideasgroup.com.

Sunday, January 3, 2010

An Engineer’s Journey of Rediscovery of Exploration, Creativity & Meaning.


Jim Campbell’s OmLight Yoga Photography.
by ~ Sandja Brugmann for elephantjournal.com on Jan 2, 2010

An Engineer’s Journey of Rediscovery of Exploration, Creativity & Meaning.
Capturing the Essence of your Yoga Practice.

A desire to re-connect with his inner creativity and a deeper meaning in life were the driving forces that gave birth to Jim Campbell’s OmLight Photography.

The mixture of Jim’s previous passion with photography, his newly found meaning with life through yoga and his personal practice on the mat led him to want to “be of service” and offer his camera to CorePower Yoga to get a number of overdue teacher bio photos taken.

All the teachers gathered one afternoon, and as often happens when you put yogis together in a room, a spontaneous mix of play and exploration occured. Sterile headshot photo work turned into an impromptu group yoga asana exploration…and OmLight Photography was born.

When we get on the mat, our life is reflected in the mat as our mirror. We have to face ourselves, and it gives us an opportunity to work through the layers of stuff such as ego, sadness, anger, jealousy, frustrations, confusion etc. Yoga brings us into our bodies – our physical being, and out of our head. Surfing through our bodies, riding on the breath, we practice letting go and becoming our authentic and true selves. We practice self- and other love. We practice compassion and acceptance.

“Through my photography, I feel I become part of, a witness of, the person’s inner shining, true self expressions. It is a beautiful process. People almost forget that I am there with my camera capturing them in various yoga postures, as they loose themselves in their inner practice.I am full-filled from an intellectual perspective through my work as an engineer, however, in recent years, I have moved into more of a management role, and I felt less creatively fulfilled as I wasn’t creating and exploring at work any longer – life essence photography through yoga has brought that back into my life.”

As I look at my calendar of obligations for the day of Wednesday November 11th, it is slightly overwhelming from the moment I awake. One of those days. Rushing from meeting to meeting. Mostly wonderful meetings, no less. A social media meeting with one of my absolute favorite lifestyle e-boutiques Vickerey at the Dushanbee Teahouse. Attending trapeze class with Frequent Flyers at the Dairy Center for Performing Arts – and then rush to OmLight Photography to meet with Jim Campbell and his lovely assistant Justina. Deep breath. Deeeeep breath.

I wasn’t entirely centered as I arrive at Jim’s studio in North Boulder. As Jim’s voice talks me through a selection of Surya Namaskar A+B posture series and encourages deep relaxation and breathing, coming into my own yoga practice, I feel myself quickly melt into my yoga space. It’s almost as if he isn’t there, except for when Justina aids hair away from my eye or Jim is queuing me to optimize alignment and camera angle. I am surprised to find myself actually getting deeply into postures and my ujaii (oo-JAI-ay) breath.

My 10 year old daughter, Amilija, had come along to check it out. As we are playing around, we decide to do some partner yoga shots of her and I. Feeling her resting on my back, trusting in me fully, as I am in downwardfacing dog (Adho Mukha Svanasana), I am surprised to realize that her sacrum against mine is an intimate and softening experience. How often do we connect as human beings, mothers & daughters this way? My heart has gone thru extreme openings and awakenings the past months; this unexpectedly close loving and warming experience bringing me so close to my daughter in a way I had never thought about, breaks open my heart another inch or two. It makes me realize, how many beautiful and fulfilling ways exist in sharing ourselves and our hearts with loved ones and the world at large. Now, I certainly had not expected a spiritual experience this evening through capturing my yoga asanas on camera. This is an experience I can highly recommend for anyone; lovers, mothers & daughters, sisters and brothers and just for your own individual experience (also perfect as a holiday gift to someone very special). So here I am, talking about the process and experience – obviously, you will walk away with a lifelong visual capture of your own shining asana heart!

You do not need to be a Shiva Rea or Seane Corn to get your yoga portraiture taken – this is for anyone, who has any level of experience with yoga.

Details

* $199 for a one hour session for a single person, $249 for two or more people.

Included with your shoot is one 13×19 print, which can be 1, 2 or 4 images.

Various photos options for purchase is available after the shoot.



Leigh Goldberg – an experienced partner yoga teacher , will guide you and your partner through postures, while Jim Campbell captures the essence of beauty, play and expressions. Call for price.

Contact omlightphoto@gmail.com for further questions, or to schedule your session. OmLight Photography.

Full Article http://www.elephantjournal.com/2010/01/capturing-your-essence-sandja-brugmann/