Monday, July 26, 2010

Eco Hipster of Sustainable Fashion, Samantha Pleet

Eco fashion has come a long way since its grassroots origins, and now designs by Samantha Pleet reinvent vintage mod as if green has always been in style.

At the tender age of twenty-five, Samantha Pleet debuted her fall 2006 collection. The looks were described as "intertwining elements of the dark, mysterious and fantastical - dandies and rogues of centuries past and lands afar - with a sense of modernity that is distinctly Pleet." Her designs soon became wildly popular, selling internationally at some of the most chic boutiques and clothing companies in the world, including Urban Outfitters. Pleet became so adored by second-wave hipsters everywhere that she began to dress indie bands including Au Revoir Simone, Chairlift, The Pains of Being Pure at Heart, and Apache Beat.

The shocking part of Pleet's sweetly refreshing style? All of her post war designs are eco friendly, using sustainable materials to create ethical consciousness with class. The Philadelphian turned New Yorker also demands that her factory operate on wind power, conserving energy while creating her namesake vintagesque pieces. In 2009, Pleet received an Ecco Domani sustainability design award for her work on Bodkin Brooklyn, a project reworking old leather jackets into bags.

Her current spring/summer 2010 line doesn't fall short, and is nothing less than uniquely inspiring. The collection includes several high-waisted rompers, in neutral colors with feminine details such as oversized bows at the neckline, roping draped across one shoulder, and well-tailored pockets. Pleet also takes the 2010 fashion phenomenon of the romper one step further to the skort dress (a dress with shorts underneath), being careful to combine sweetheart cuts to prevent the design from looking too young. A large floral print theme, reminiscent of the 80s, adds flare and color to the line while still creating a cohesive boldly muted collection.

A favorite look from Samantha Pleet this summer is the vintage swimsuit. With micro-polka-dot print and flowing ruffles ornamenting the waist, this one piece is truly one-of-a-kind. The combination is a perfect combination of pretty, funky, urban and sexy to complement a perfect day at the beach.

Be sure to watch Samantha rock the runway in the fall 2010 Do-Gooder's Design Challenge, where she will be creating her own trashion look out of old newspapers to compete against four other eco designers to benefit green charities.

Designs from this eco-chic designer can be purchased at Urban Outfitters, but for the consumer as crazy about these eco designs as I am, don't hesitate as quantities are limited; sustainable fashion has never looked this good.

Wednesday, July 21, 2010

Save a Life With Just a Few Clicks

Together, VivaPrime and Vitamin Angels are working to prevent child malnutrition worldwide, one child at a time

“Like” VivaPrime on Facebook

An estimated 190 million children in the world suffer from vitamin A deficiency (VAD) and 350,000 go blind from vitamin A deficiency every year. Even more, 1/3 of child mortality is caused by under nutrition. In addition, each year there are 450,000 children under five that die due to zinc deficiency, and there are 136,000 deaths are caused each year due to iron-deficiency anemia.

VivaPrime is working with Vitamin Angels [www.vitaminangels.org], a non-profit organization dedicated to providing vital nutrition in the form of supplements to developing countries, communities and individuals in the U.S. and around the world, to reduce child mortality and prevent malnutrition across the world. Through the social media ‘Save a Life’ campaign, VivaPrime will donate $.25 to Vitamin Angels for each person that “Likes” the VivaPrime Facebook page. For just $.25, Vitamin Angels can help a single child with both vitamin A and antiparasitics for one year. In addition, VivaPrime donates a portion of each sale of VivaPrime products to Vitamin Angels to offer continuous support for Vitamin Angels and their courageous efforts.

“Like” VivaPrime on Facebook

VivaPrime holistic nutritional solutions are designed to target specific health concerns, while improving overall health and wellness. The products combine the best of nature with quality science, and are designed with optimum dosages to provide comprehensive, convenient and cost effective solutions. Every VivaPrime product is blister packed to protect the potency of natural ingredients from oxidation and humidity. For more information visit www.vivaprime.net www.twitter.com/vivaprime and www.facebook.com/vivaprime

For more information visit www.vivaprime.net

Tuesday, July 13, 2010

Neve Designs Announces Expansion Plans and Partnerships in Europe and North America


Neve Designs, a sophisticated, active lifestyle and snow sports apparel label, announces its expansion into the Central European Alps and plans for a larger European presence in the next years. In North America, Neve Designs’ strategic focus is to expand on the company’s current strong hold in the ski and outdoor industries into the lifestyle and fashion segments.

Neve Designs formally announces Munich-based Mayr Nell [www.mayrnell.com] as Central European communications partner. “We are happy and excited to support Neve Design’s entry in the German speaking markets. We are confident that Neve’s unique design and noble fabrics will conquer a market niche and enter “unchartered territory” here in Europe,” says Sandra Nell, owner and manager of Mayr Nell.

Boulder-based Refresh Agency [www.refreshagency.com] has been selected as Neve Designs’ North American communications and social media partner of record. “Neve Designs is a perfect fit with our passion to inspire through fashion-forward, adventurous lifestyles and planetary betterment” says founder of Refresh Agency, Sandja Brügmann, ”Expect great things from Neve in years to come.”

Neve Designs is re-launching with an improved and more sophisticated feel and with the vision to solidify our position as a fashion-forward and elegant, active lifestyle brand. President and CEO Tom Irvine explains, “We are excited to partner with both Refresh Agency and Mayr Nell. Both agencies share our lifestyle affinity, but also bring the exact elements and refinement we need to execute the next generation of the Neve brand.”

Neve Designs creates stunning ski and lifestyle apparel with elegance and flair, mixing European influences with classic American style. In the Italian Alps our name means snow. Neve was born in the mountains, but it’s just as comfortable at an elegant dinner in the city. It’s style made effortless. It’s sophistication with a touch of whimsy. It’s impeccable detailing and consummate quality with inspired pattern and color. It’s performance as nature intended. Neve Designs is headquartered in the foothills of the Rocky Mountains, calling Boulder, CO home since it’s founding in 2002. www.nevedesigns.com www.twitter.com/nevedesigns

Friday, July 9, 2010

Shop the Shoot- Vintage Fashion: FASHIONmeGREEN + Market Publique

One of fashion’s greatest resources is the the fashion that is already in existence. FASHIONmeGREEN and Market Publique are bringing you all of the hottest vintage fashion circa 1970 to (ironically) update your wardrobe and revive a classic look.


Visit FASHIONmeGREEN's Shop the Shoot from The NY Project to source the hottest eco-designers from New York.

Designers include: Suno, Stella McCartney, Doucette Duvall, Cri de Coeur, Bodkin, Lizzie Fortunato Jewels, Study, Osborn Design and more.

FASHIONmeGREEN Shop the Shoot